I wanted my wordmark to convey boldness and make a strong visual statement. After careful consideration, I chose American

Typewriter as the typeface, as it possesses a timeless quality while remaining clean and highly legible. Its classic aesthetic lends a sense of reliability and familiarity, while the bold weight enhances its presence, ensuring it captures attention effectively. The combination of tradition and clarity made it the ideal choice for creating a striking and memorable brand identity. I liked the other choices typefaces but i preferred American

Typewriter, it inspired my logo. I used the shape of the “U” to create the shape of the BUD plant pot.

WORDMARK AND LOGO

I opted to present BUD in all capital letters to create a stronger sense of visual balance within the wordmark. Using uppercase letters lends the name a bold, confident presence, which helps to convey a feeling of strength and authority. This typographic choice ensures the brand stands out and leaves a lasting impression.

Additionally, I decided to separate the logo mark from the wordmark primarily to enhance readability. By keeping the two elements distinct, each can be appreciated on its own merit without compromising clarity. This separation also allows for greater flexibility in how the brand is applied across various mediums and contexts, ensuring consistency while maintaining a clean, professional appearance. The choice to have a plant pot as my logo mark felt very logical. The three leaves create balance and symmetry. Three leaves could also be interpreted as good things come in threes. My colour choices are monochromatic green which will help users to have