MARISSA

INTERNAL TOOLS DESIGNER - AMAZON

SENIOR UX DESIGNER

CREATES CONTENT TO BE SEEN BY INTERNAL TEAMS

Look up studies about the same thing

General Understanding

1. Can you define what cultural sensitivity in UI design means to you?

Cultural sensitivity is taking the time to recognise that the way that you see things is different to others. Discovery is important to understand the context of who the users are. Cultural needs and their background. The core value of being understanding is crucial to the design process. Japan VS Ireland. How do they consume content differently?

1. What cultural considerations do you believe are most critical in UI design?

Assumptions and truth and understanding. Text and typography and how do people write and read, colours, in chinese culture prosperity is red but other cultures might find this offensive. Global experience, what is the history of the region and what is most needed by the people. What is the context and purchasing needs. Alignment.

1. Why do you think cultural differences are important to consider in UI design?
2. What cultural differences are most important to consider?
3. How do color meanings differ across cultures, and how does this influence your design choices?

Existing design system and the team does research. Accessibility and contrast. Shopper facing this is more important.

1. How do user testing processes change across different cultures?

Planning and user test research. Outline objectives. Methodology. Organise the approach. France vs Japan. Look up the individual context to bridge cultural gaps. To build a personal rapport. How do people want things to be presented? Verbal or non verbal. Prepare research and adapt and adjust.Cultural variables define identity. Unique.

1. Thoughts on Symbolism and Iconography in Different Cultures?

Icon preferences recognition. Non romantic languages and icons and symbols identity location context. Japan icons influence shopping behaviour in a positive way. Some cultures prefer iconography over written - egypt hieroglyphics. Different meanings for different cultures. Any changes must be well thought out.

1. How do you differentiate between inclusivity and accessibility in design?

Both are globally needed. But not always mutually exclusive. Accessible not able or able physical or mobile needs. Cognitive and motor needs must be considered. Figure out the process to make it as easy. Individuals with low vision - is the contrast hig enough, is the type large enough? Inclusive is the umbrella for accessible. Who exactly are the people you are designing for?