The most common tone of voice used in brand guidelines for smart home companies is typically conversational, approachable, and informative. These companies aim to make technology feel accessible and user-friendly, so the tone often includes the following characteristics:
- Friendly and approachable: The language is welcoming, helping users feel comfortable with the technology, especially if they are not tech-savvy.
- Simple and clear: Clear, concise instructions and explanations are key, avoiding jargon to ensure the information is easy to understand for a wide audience.
- Empathetic and helpful: Recognising that smart home technology can sometimes feel overwhelming, the tone is often empathetic and supportive, offering reassurance and guidance.
- Confident and trustworthy: Companies aim to establish reliability and authority in the space, so the tone can also be confident and knowledgeable, positioning the brand as a leader in smart home innovation.
- Optimistic and inspiring: The tone may be positive and forward-looking, emphasising how smart home products can enhance the user's lifestyle, save time, improve energy efficiency, and provide convenience.
In summary, the tone tends to balance being helpful and educational while remaining warm, approachable, and encouraging.